Is there a relationship between service delivery to customers from Essay

Is there a relationship between service delivery to customers from different cultural backgrounds and the issues arising from cr - Essay Example â€Å"Firms compete and create value in differing ways: transforming inputs into outputs solving clients problems and mediating between customers in a value network, and there are implications for critical activities, drivers and strategy† (Weaver, 2001). Hospitality management strategy can also employ customer segmentation to identify those groups who are most likely to stay at a moderately-priced hotel and convince them that the main sources of their previous dissatisfaction at other chains would be remedied at the current firm. â€Å"When determining the strategic objectives pursued by their collaborative strategy, international hotel chains should make no compromises to the standards of the product they offer and/or to their product positioning, but stay focused on the strategic objectives determined in advance† (Fyall and Spyriadis, 2003). In looking at cross-cultural strategies, programs are not necessarily geared towards helping businesses keep payroll costs at a minimum and job security a prize, and this situation often works out in reality, along with an insidious sort of pity on the part of the business that seeks to sidestep the bottom line. Discrimination may also be a problem in a scenario in which inhabitants of the firm’s native country are sent into expatriate conditions. However, individuals can influence the system at large by creating microcosms in which diversity is encouraged and respected and cultural equality is the rule rather than the exception. â€Å"The way managers think about diversity has evolved and changed over time. In the 60s and 70s, EEO laws focused managers’ attention on the task of eliminating race and sex discrimination in the workplace†¦ managers began to understand the importance of creating a workplace that is great for everyone† (Hellriegel et al., 2005). In the case of intercultural concepts, the vision or guiding principle or goal is looked at in an inclusive way. That is, the concept is inclusive to the culture in this construction, and bears communication across cultural barriers and boundaries to a greater understanding of the positive side of communication. Multicultural signifies a respect for diversity and individuality in the organizational environment, rather than a platform that is based on assimilation or the unitary non-acceptance of cultures other than one’s own. Organizational culture, also defined in the context of the hospitality industry, is more about the shared vision of individuals within a certain organizational environment, which is often supported by the environment itself. â€Å"We have unlimited demand out there. There are so many companies out there on an assignment basis. We're finding out the number of stays over seven nights at hotels to see if they would stay in corporate apartments if they knew about it† (Walsh, 2001). Remaining adaptable to new circumstances is an important part of cultural integration. Cross c ultural management shows, the most effective organizations are those that are able to create a strong internal culture that unites rather than divides the employees and managers in the organization. But this is not always easy to achieve in reality, because many individuals differ in their goals and expectations, and cannot be reasonably assumed